Aussie approached a new target, Gen Z. To catch their attention, we brought in lots of color! Creating a new pop art look & feel to celebrate the ingredients and the fun the product brings.

Aussie was a brand associated with beachy girls in bikinis, something that wasn’t relevant for the target. We created a new visual identity and brand personality to relaunch the brand. With diverse digital content, multi-cultural models and influencers, and new product shoots to make the products feel as fun and playful as the brand.

Parrallex banners 
As you scroll down, the curl bounces.

Digital Bus Stop Billboard
Counts down 3 minutes as her hair transforms from dry to moisturized.