Atlantis is the largest resort in the Bahamas consisting of 5 different hotels, 3,600 rooms, and includes the world’s largest open-air marine habitat and a 141-acre water park. Our objective was to drive occupancy and revenue during their busy winter booking season. We worked with prestigious director Bruno Aveillan to show the fresh, unexpected side of Atlantis. The launch of the campaign was a success with bookings increasing by 20% vs. year ago.