Hi I'm Helen, a Creative Director with over a decade of experience in advertising. I was Born in Seoul and raised in balmy San Diego, chilly Toronto, and scorching hot New Delhi, so it only makes sense that I ended up in the quintessential melting pot–NYC. My global upbringing has given me a worldly view, eclectic personality, and inclusive vision, and has helped me thrive in collaborative environments. I enjoy working with executives and stakeholders to articulate a successful creative vision and tone, and am passionate about building creative teams and developing talent.
During my time at Saatchi & Saatchi, I reinvigorated a P&G legacy hair care brand–Aussie–giving it a new brand identity that resulted in 30% revenue growth. I also pitched and won the brand Atlantis, a resort in the Bahamas, with the launch campaign increasing bookings by 20%.
I'm passionate about collaboration and the success of my team and am always open to growing. I’m excited for what the future holds!
